ConvertKit – Why I switched from MailChimp to Convert Kit

ConvertKit was built with bloggers in mind, but that doesn’t mean you have to be a blogger to love ConvertKit. This software is perfect for the small business owners, to social influencers, to podcasters, to course creators, to bloggers/vloggers, to local brick and mortars, to Fortune 500 companies and more. If you have content to share and want to capture/convert new leads/customers… then Convert Kit is perfect for you.

Why I switched from MailChimp to ConvertKit

We at Coursenvy switched from MailChimp to ConvertKit as our email marketing platform because after trying several email platforms online, we found Convert Kit not only had the most friendly user interface (believe me, some are insanely overcomplicated), but Convert Kit also has the best “set it and forget it” style of autoresponders. You can build your lead capture forms once, pair each of them with an autoresponder sequence of emails… and BOOM, watch your subscriber following grow and sales flow in. Truly, the only manual email I build anymore with Convert Kit is the newsletter. ALL other emails were built once, optimized, then became our evergreen email list builders!

Get the automation and email marketing tools you need to grow your blog and business with ConvertKit, just click the banner below to learn more!

FREE ConvertKit Trial/Demo: http://coursenvy.com/convert-kit

Convert Kit Landing Pages

ConvertKit provides various landing page templates for you, but if you prefer building your own right on your website, make sure to check out our constantly updating post on examples of the BEST landing pages we have discovered online! Just head over to: http://www.coursenvy.com/landing-pages

Email Subject Lines

Common search terms in Google include “best email subject line”, “highest open rate email subject” or “email subject lines that get opened”. We have A/B split test 1000’s of email subject lines and have found many duds and many winners! Check out our favorites at: http://www.coursenvy.com/best-email-subject-lines

Do I Need Email Automation?

In order to scale and grow your business, Automation is REQUIRED! You can only do so many tasks and if you are a lean startup with few employees, you can’t be wasting their time MANUALLY replying to new subscribers/customers. Use email to construct tailor-made marketing/sales funnels for your businesses to drive recurring sales and consistent subscriber growth. The most successful bloggers/businesses learn about marketing automation early on – and stick with it long term.

Here are a few common marketing workflows professional bloggers and businesses use ConvertKit to automate:

• -Automated Product Pitches:
  Easily offer a sign-up incentive (like a free chapter, tutorial, or bonus meal plan) – then automatically deliver a pre-written drip-email course pitching the product to your new subscriber. If somebody purchases your product, automatically move them to a special customer list to communicate directly with them. This is nice because you are always pitching your product rather than waiting for launches.
• -Automated Product Launches:
  Create and send a pre-launch email sequence to your list. Open up the product for sales using a service like Gumroad. Use either broadcast emails our another pre-written course to send launch week emails. Automatically halt marketing communications to people who’ve purchased your product.
• -Automatic Subscriber Onboarding:
  Create a custom onboarding course that every new subscriber goes through when they sign up. This helps acquaint new subscribers with your brand messaging, product/service lineup, and value proposition. That way, everybody is on the same page – and people who are having 2nd thoughts have a chance to unsubscribe. The value of your list can only go up once you have good onboarding in place!
• -Automated Webinar Promotion:
  Create beautiful, high-converting registration pages. Schedule a broadcast message to let people know you’re going live. Send well-timed follow-up emails via course or broadcast. Automatically halt the sales pitch sequence for subscribers who decide to purchase your product.

Convert Kit will help you automate your most profitable marketing activities so you can spend less time operating marketing tools and more time on the things you love.

ConvertKit Integrations

No matter what kind of website you have, ConvertKit most likely has an integration tool for you, including:

• -e-Commerce + Payment Portals
• -Lead Capture
• -Membership + Course Sites
• -Webinar Services
• -Surveys + Forms
• -Website Platforms (like WordPress and Squarespace!)
• -Scheduling
• -Giveaways
• -Zapier (through Zapier you can connect hundreds of services to ConvertKit)

Check out all the integration tools ConvertKit offers by clicking here: https://convertkit.com/integrations

Why Convert Kit?

We have tried all the email marketing platforms out there… everything from AWeber, to MailChimp, to Get Response, to Constant Contact! Convert Kit is a SIMPLE user-interface that allows you to AUTOMATE nearly everything you would ever want to in your email marketing!

ConvertKit lets you build fully customizable and responsive lead capture forms (hands down the best mobile view for forms and emails). Then once people subscribe you can drip email (auto email them via “sequences”) content slowly over a schedule you decide! ConvertKit also makes segmenting your email lists easier than ever by allowing you to group and save emails by metrics you want (past purchases, initial form sign-up, etc.)

But that said, everyone has different needs… so at minimum, I suggest you give ConvertKit a try with this FREE demo trial: https://coursenvy.com/convert-kit

Congrats, You’re a Convert Kit User… Now Check Out These GREAT Resources Convert Kit Has to Offer!

–Simple HTML: Create a Custom Email Template in ConvertKit (including logos, buttons, social media icons block quotes and more): http://help.convertkit.com/article/115-create-a-custom-email-template

-ConvertKit Best Practices: http://help.convertkit.com/collection/56-best-practices

-ConvertKit FAQ’s: http://help.convertkit.com/article/383-frequently-asked-questions

MASTER Convert Kit from A-Z with this FREE Course

We loved our transition to Convert Kit so much, we created a course about it!

Sign up for your FREE DEMO of Convert Kit here: http://coursenvy.com/convert-kit

Then click the banner below to join our FREE step-by-step tutorial of Convert Kit: coursenvy.teachable.com . This content has been taken from https://www.coursenvy.com/convertkit/

Long Tail Pro vs Google Adwords Keyword Planner

Plus Google Adwords keyword tool doesn’t give you any metric for how difficult it will be to rank for a specific keyword. Google Adwords Keyword Planner just gives your this broad range, the Google Adwords competition for that keyword (Low, Medium, High), then the suggested bid (or estimated CPC for Google Adwords ads using this keyword).

Check out this hack we use to get monthly impressions for search terms:

We prefer and suggest Long Tail Pro to all our clients. Long Tail Pro is the best long tail keyword research software online. I use their software for researching keywords for everything from social media marketing bios, to page and blog post titles, to headings (H2, H3, etc.), to meta descriptions, to YouTube descriptions, to content/articles, and so much more!

How to use LongTailPro with Google Adwords

So now that you have realized Google Adwords Keyword Planner tool is basically worthless, how are you going to pick keywords for your Google Adwords campaign? This is where LongTailPro.com shines! We input just one or two seed keywords into our Long Tail Pro software, then click retrieve:
 As you can see, LongTailPro is pulling data from Google Adwords. WHAT?! So LTP uses a mix of their own massive data (launched in 2011) and data pulled via API from Majestic.com, Moz.com, and Google Adwords . Once you input your seed keywords, LongTailPro outputs suggested keywords related to your seed keywords, search volume, Adwords suggested bid, Adwords competition, total words, rank value, average keyword competition, language searched, and location searched.
With all this data in one place, the time you save doing keyword research is insane. I used to have to use Google Adwords, then Majestic, then Moz, then various other keyword tools online… no more. LongTailPro.com puts it all in one easy to use software!

Step up your Keyword Research with Long Tail Pro:
https://www.coursenvy.com/long-tail-pro-discount-code/ And make sure to join our top-rated Coursenvy Keyword Research course on Udemy: https://www.udemy.com/keywords

This content has been taken from https://www.coursenvy.com/long-tail-pro/

Top 10 Ways to FIND & TARGET Your Ideal Facebook Ad Audience

1. All Website: This technique is very practical for websites with less viewer traffic as it is directed towards anyone who visits your website. Considering the smaller amount of viewers, targeting audiences may result pointless and unavailing.
When creating your audience you will find the “duration” slot, where you are required to put the amount of time you would like the ad to be on your website. But, before you rush into a decision you must consider your (or your company) budget and your audience. The fewer visits your page receives the longer duration your ad should have in order to obtain the results you were shooting for. But, you must also consider your pages budget and you may have to make cuts on the duration. So if you are a smaller website with a smaller budget, you must find a balance that works best for your page (what time of the month are your users more active or use other demographics to make an informed decision on when to release your ad). For small sites, I like a minimum ad spend of $600/month. That is 2 split test ads at $5 per day.

2. Website Sections: This is perfect for a website of any size really, and is where Website Custom Audiences come in to play. Website Custom Audiences are used to target and possibly shut out all audiences you want or do not want to see your ads.
Notwithstanding, before you even commence the “targeting/exclusion” process, you must have well-organized URL’s for your pages. This means that keywords should be applied to all URL’s in a relevant manner. After completing this you may target audiences in a specific web section as so:
-First, find the keyword you have used in the desired website section (include hyphens and other symbols if used in the URL).
-Then, place it in the “URL contains” slot (in the website traffic section).
You can now target the entire amount of people that view that section of your website.

3. Single Website Pages: Targeting and excluding can be a hard thing to figure out, especially when looking for a specific group of people. This way you may choose to target your ads only to people on a certain page, or even better exclude people who have been on a certain page. This means two important things:
-You can target a specific page(s) with an article directly or strongly related to your product.
-You can exclude pages as well, such as a success page so you do not target users who have already bought your product.

4. Interests and Behavior:
–Interests: The most pioneer technique in the book of Facebook advertising, but effective nonetheless. This is something all of your newborn web pages should use to kickstart your web page. The downside, however, is that this is not the most reliable advertising strategy (due to the vast and vague nature of Facebook interests). But, for most small websites, this is a great choice since you do not have an audience, making Website Custom Audiences, and “All Audience” advertising out of question.
Note: When using interests, keep in mind you can use multiple interests. This means you can target people with many distinct interests (for example targeting somebody interested in both cars and cooking, not just one). You may also exclude interests.

Behaviors: These are of paramount importance! Facebook allows you to target any and all behavior even when users are not on Facebook. Behaviors focus on what sites people visit, what they buy, what device they are using, travel preferences and so forth. The downside? It does not track all users and is not exceedingly specific. This works for websites of all sizes and subjects.
You can layer behaviors and interests together to create an even better clear cut public.

5. Email Lists: These are very similar to the three first targeting strategies. Likewise, you may target and exclude people in your email list (active/inactive users, people who have already bought your product, people who frequently visit your website). Or you may send to all users in your email list, however be careful, because certain users may feel spammed from receiving e-mails that are not relevant to them.
6. Lookalike Audiences: One of the best choices for advertising, that is if you have pinned down what your ideal audience looks like. In order to apply this method, you must find a source (the person you want to use as a base for Facebook to identify lookalikes) and a country. There! Simple as that!

7. Connections: Advertise your product to people who like pages that are similar to your own. Exclude pages that you do not want to see your ad. Keep in mind the “whose friends are connected to” although this method can be effective it can be just as weak. Any user will usually “follow the crowd” (meaning if a friend likes page they will like the page). But a downside to having these kind of people would be that they will probably not engage frequently on your website. If you have plenty of money to spend, you may want to experiment in this field.

8. Location: Target any country, state/province, city, or zip code of your choice. A cool detail Facebook provides in this approach is the “Target by radius from a city.” You can include cities within a selected mile radius (this feature is not yet available in all countries). You may also exclude locations (countries, cities, states).

9. Demographics: Again, a very simple and gray-haired method, but great for encompassing a bigger audience while maintaining pertinency. Target things such as age (in a range), gender (female, male or both) and language.More Demographics: These are the option Facebook provides; relationship (interested in, relationship status), education (education level, fields of study, schools, undergrad years), work (employers, job titles, industries, office type), financial (income, net worth), home (home type, home ownership, home value, household composition), ethnic affinity, generation, parents (mothers, fathers), politics (based on location) and life events.

10. More Options and Demographics: These are the option Facebook provides; relationship (interested in, relationship status), education (education level, fields of study, schools, undergrad years), work (employers, job titles, industries, office type), financial (income, net worth), home (home type, home ownership, home value, household composition), ethnic affinity, generation, parents (mothers, fathers), politics (based on location) and life events.
Get more info about Facebook targeting at: https://www.facebook.com/business/a/online-sales/ad-targeting-details

Make sure to learn more about Facebook Ads in our top-rated Facebook course: https://www.coursenvy.com/courses/
This content hae been take from https://www.coursenvy.com/top-10-ways-to-find-target-your-ideal-facebook-ad-audience/

The 3 Keys to Making AMAZING Facebook Ads

Quality and Presentation

Before you even begin to advertise your product, page, or other content, you have to be fittingly prepared to do so. For starters, you must have an adept and alluring website. Look professional, no one is going to spend their money on a sketchy site. Another important factor is your brand. Find an attractive logo (make it unique and creative, something that will stick with people). Get a great name for brand (if it doesn’t have one already). Really think outside of the box, if you sell tech products don’t call it “John’s tech products”, call it Mechanics and Machinery. Lastly, you will need an immensely appealing product, yes I know this should go without saying, but there are so many poorly manufactured products on the Internet that I cannot stress this enough.
If you are unsure how to achieve this, start by getting your aesthetics down. Everybody loves a product with a clean, smooth and modern design. White and black are good colors to go with when selling any kind of machinery. You can choose any color, shape and size, as long as it is neat and aesthetically pleasing.

Targeting and Tracking

First and foremost, advertising will never work for you if you don’t target the right people. There are many different ways to target your Facebook ad audience:
-You may target anyone and everyone who visits your website.
-You can target and exclude specific web pages on your site.
-You may do the same, but with sections on your website.
-Target Interests: This is good to use as a foundation for your ad targeting, but you should layer other features over this one in order for it to be effective.
-Target Behaviors: Facebook detects behaviors not only on their site, but on trusted third party websites. In this manner, they can track what a user buys, what sites they visit, what device they use, travel preferences, and so on. Facebook provides a well-organized list of behaviors for you to choose from.
-Target people in your email lists (targeting and excluding is an option).
-You may also target using lookalike audiences. When you use this method you should choose a user you consider to be your ideal public, and Facebook will find accounts with the same behavior/interests and target those people.
-You can target through connection, target people who follow or like users who are comparable to your account.
-Location: Target any country, state/province, city, or zip code. You can include cities within a selected mile radius (this feature is not yet available in all countries). You may also exclude locations.
-Demographics: This includes age, gender and language.
-Advanced Demographics: These include topics such as relationship (interested in, relationship status), education (education level, fields of study, schools, undergrad years), work (employers, job titles, industries, office type), financial (income, net worth), home (home type, home ownership, home value, household composition), ethnic affinity, generation, parents (mothers, fathers), politics (based on location) and life events.
Secondly, track your ads progress, conversions (Custom or Standard Events), traffic, etc. Track this by using both Google Analytics, and Facebook pixel, because google analytics does not track all clicks and conversions.
Lastly, target your audience using Facebook ad funnels in this order: 1) website data (clicks, video views or engagement), 2) e-mail collection and finally, 3) sale.

Testing

Test all the ad targeting, types of ads, ad formats, and places for your advertisement. You need to experiment! Try testing different methods all at once with different ads to get all the results you need without wasting your time. How, you may ask. By using Facebook’s new built in split testing tool.
Here are some other elements you should consider testing and finding out what works best for you:
1. Ad types:
-Carousel: Use a series of images in one ad, allowing users to swipe left and right through the pictures. This creates more engagement with your post, and therefore more traffic.
-Image: Just like they say, a picture is worth a thousand words. Get the most out of your ad by including an engaging visual. Aesthetics must always be kept in mind for each and every one of your ads (in the area of imagery).
-Video: These are great tools for view increase, conversions, and engagement. Of course, all visuals attract the attention of any user. The hard part is getting them to stay there. That is why your video must stand out! This means you must have an attention grabbing thumbnail, intro, outro, narrator, narration, and description.
-Link: To get conversions and traffic, this is probably the most effective thing to do. When you include a video, you are likely to get views and engagement, but traffic to your website and sales might not be as good.
For all of the previous types, you should have a very strategic description including at least two of these elements; a call-to-action, an offer with a sense of urgency (2 for 1, a discount on your first purchase, free trial, using all caps, etc.), a straight to the point order, and most importantly it must follow the “20% rule”  – meaning it should never take up more than 1/5 of your advertisement.
2. Ad Format:
-Desktop News Feed Ad: These ads usually get further engagement due to their size and its indisputable presence. Users are more likely to click on it because they are using a desktop which is easier for surfing the web and shifting through tabs.
-Right column ad: These are often the cheapest ads you can buy on Facebook, though it is often overlooked by advertisers. The fact that it remains on the right side the entire time you are scrolling through your feed increases the chance of viewers to see your ad.
-Mobile News Feed Ad: These also receive a lot of engagement due to the immense number of mobile users who are currently active on Facebook, Instagram and Audience network
3. Places for your ad:
-Facebook is a great choice. It currently has two billion people using it every month.
-Instagram has 500 million people using the app each month.
-With Facebook’s Audience Network, advertisements can reach beyond Facebook and into other mobile apps.

Check out our top-rated Facebook course for more tips and tricks to getting the most out of your Facebook ads! This content has been taken from https://www.coursenvy.com/3-keys-making-amazing-facebook-ads/

How to Make Membership Sites for Free

We are all about the MVP model… Minimum Viable Product (more info on MVPs from Eric Ries book — The Lean Startup). Don’t spend a bunch of time and money upfront setting up a complicated membership website. Plugins like MemberPress or Restrict Content Pro are just that… timely and costly!
Test if your subscription/service even has demand with a simple and FREE membership site! Here’s how…

Step 1

Create a free blog or website. Check out this blog post for an exact step-by-step guide: https://www.coursenvy.com/how-to-build-a-website-in-3-minutes-coding-a-website-for-beginners/

Step 2

Design a sales page. Copy the tactics LeadPages teach for EPIC landing pages!

Step 3

Create a password protected page.

Step 4

Add your “secret” content to this password-protected page. For example, say you are providing your members with a  free course, you can HOST your course videos on YouTube via an UNLISTED video then embed them on this password-protected page.

Step 5

Distribute passwords to your private page via a sign-up form (created in MailChimp or ConvertKit). At the bottom of your sales page, paste in this signup form. Then in the sign-up automation emails, enable an automation email to include the link to your password-protected page AND the password.
Win-win… you test your subscription demand AND get a new email address! These Content has taken from https://www.coursenvy.com/how-to-make-membership-sites-for-free/

Is it worth your time to pursue Snapchat Marketing?

Snapchat has become a household name and is rapidly becoming as popular as the social media networks Facebook and Twitter! Many of our clients say, “We manage enough social networks already… not another app! NO… SNAPCHAT MARKETING! PLEASE… NOOO!!!”

Ok, that was dramatic. BUT, I agree, there are a ton of social platforms but we always advise our clients to at minimum lock up all the social media handles right away IN CASE you ever end up using that platform (remember, you want brand continuity at the social level for ease of finding your brand across all platforms i.e. @coursenvy). Then you need to assess if adding Snapchat marketing to your plate, is worth your time.

Snapchat is BOOMING!

Before you reject this newer social media platform, take a look at these statistics:

     -Total Number of Monthly Active Users: 300 million+

     -Total Number of Daily Active Snapchat Users: 100 million

     -Percentage of US Social Media Users that Use Snapchat: 18%

     -Number of Snaps Created Everyday (Photos & Videos): 1 million

     -Average Time Spent per User on Daily Basis: 25-30 minutes

     -Percentage of Daily Reach (18-34 Years old) in the US: 41%

Snapchat Demographics

-71% of Snapchat users are under 34 years old.

-Roughly 70% of Snapchat users are female.

-30% of US Millennial Internet Users use Snapchat regularly.

-Ireland is the top country for Snapchat Usage based on the percentage of usage by adults in each market.

-50% of Male College students share selfies on Snapchat, the number is higher in Female college students. 77% to be precise.

-45% of Snapchat users are aged between 18-24.

-Snapchat reaches 11% of Total US Digital population.

-More than 25% of UK Smartphone users are on Snapchat, in Norway the number goes up to 50%.

Ok, so if I haven’t sold you yet, you won’t ever be! Snapchat is here to stay, but how can YOU start using the platform for your brand?

Snapchat Tutorial

From our own experience with the platform, we advise only using Snapchat if your target demo is between the age of 13-34. Anything outside of that and we see engagement decline or followings non-existent. So if your target market meets this demo, it’s time to create a Snapchat account! This is a fun-loving platform that attracts a unique audience seeking AUTHENTIC content.Your first step is to create a profile for your business, which functions just like a user profile. You’ll attract followers and send them “snaps” (which are photos or videos you take). Our clients that have the most success with the platform have video content worth sharing (especially behind the scenes

Your first step is to install the app via iOS or Android. Then create a profile for your business. You’ll attract followers and send them “snaps” (which are photos or videos you take). Our clients that have the most success with the platform have video content worth sharing (especially behind the scenes esque content).

People LOVE to see “behind the curtain”! They want to see what celebs/influencers do at home, the office, out partying, etc. They want to see how brands do what they do, whether that is building products, selling their services or simply giving a tour of their office/HQ! Use Snapshat video to show your following a BEHIND THE SCENES look into your brand, business, and life! I love the way Gary Vaynerchuk said it: “The way Snapchat works is much closer to how we communicate face to face than any other social network. What I mean by this is that: when we talk to each other, passing in the halls or just living out our lives, those moments disappear. Snapchat emulates that behavior and psychology.”

How to Add Friends and Grow your Following on Snapchat

Step 1: Open the Snapchat app and swipe down on your screen. You’ll be taken to your home screen (below).

Step 2: On the home screen, add friends by clicking the “Add Friends” option.

Step 3: Time to add some friends. You can add friends in a few ways: by username, from your address book (i.e. your phone’s contacts list), by Snapcode, or from someone nearby.

***So you as a brand need to CROSS-PROMOTE your Snapchat handle on your other social media accounts to grow your following on Snapchat and make your presence known! You built an audience on Instagram, Facebook, YouTube, LinkedIn, Twitter, etc. PROMOTE your new channel to them and GROW your following. I love to LURE them over to following me on Snapchat with giveaways and contests. This guy is a little much at times but he has an INSANELY huge following, check him out for tips on giveaways @tailopez.

Besides giveaways to attract followers, tell them WHY and HOW your Snapchat content is different and EXCLUSIVE! Yes, some content will overlap with Instagram Stories and Facebook Live I’m sure… but make each platform have unique content for your followers! PROMOTE that sense of urgency with the 24-hour timer Snapchat has… for example, promote your Snapchat account via your Instagram and say how “XYZ story is disappearing in 24 hours, follow us @XYZ on Snapchat now to see!” Curisoity is always a winner for me (especially in email subject lines).

Schedule your Snaps

I like to compare Snapchat to OLD SCHOOL TV! When I was growing up, there was no DVR?! If I missed TGIF, I missed TGIF! Snapchat is similar as the content disappears every 24 hours. So as your following grows, I like to “THEME” my days around a schedule, therefore making users want to “tune in” for their “show” like THE GOOD OLD DAYS! For example: Motivation Mondays, Tour de Tuesdays,  Workout Wednesdays, etc. When you have something coming up… build up to it with static pics with text overlayed. For example, photo of a stage with text overlay “exclusive standup comedy performance at 2pm! Check back soon!” Or check out this Snap from Ben and Jerry’s:

Get your Following Involved

Snapchat is a very interactive and personal app. You are for the most part talking DIRECTLY into your selfie camera, divulging something personal about you or your brand. ASK for feedback, input, suggestions.

When you’re taking a Snap, tell your following (verbally in a video or via text overlay on pics) to send you a reply (i.e. send you a private message) by swiping up from the bottom of the screen. Fans love interacting directly. I do Q&A’s this way for some clients. Give the love back and mentions fans in future snaps!

Don’t be ALL Business

I follow the Coursenvy 70-20-10 rule for sharing content (Adding Value and Brand Building = 70%, Sharing Others’ Posts and Ideas = 20%, Coupons, Sales, Discounts, Promoting Yourself or Your Business = 10%). We follow this formula across all our client’s social media channels. But also have some fun! Snapchat is great for that impromptu, funny moment at work or at home!

Snaps, Stories, and Chat… oh my!

What’s a Snap?

Snap is the word used to describe disappearing photos and videos – the main functionality of the Snapchat app. When you send a Snap directly to a friend (via Chat messaging), you can make it last anywhere between one to ten seconds and then once it’s been viewed, the Snap will disappear.

What’s a story?

A Story is a collection of Snaps played one after the other. Stories, unlike Snaps sent to individual friends, can be viewed by anyone who follows you. So the main difference between a Snap and a Story is when you are posting it. Simply select the individual (or indifviduals) Snapchat users you want to send your Snap (picture or video) to privately via the Chat option (the blue text bubble in the bottom left corner of your Snapchat app homescreen). Stories will appear to everyone that follows you under the purple dot in the bottom right corner of your Snapchat app homescreen. Stories last up to 24 hours after being posted and people who follow you can re-watch stories as many times as they like.

What are Memories?

With Snapchat Memories, you can share photos and videos captured outside of Snapchat to your Story. Memories enable Snapchat users to tell bigger stories that incorporate more than just in-the-moment photos and video (think of Instagram and Facebook — permenant photos/videos).

Lenses, Overlays and Filters

You can add an Instagram-style image filter, or frame overlay of the city/event, or speed/slow your video, or make yourself a dog… Snapchat has endless lenses and filters to enhance your Snaps. Hours of fun can be had with these constantly changing (sometimes daily) effects.

Snapchat Geofilters

I have had really great engagement when using “Snapchat Geofilters” for clients. Geofilters are creative overlays that capture where you are or what you’re up to in a Snap! Create your own, and surprise Snapchatters in the locations you choose. From birthdays and weddings to “welcome home” shindigs and gameday tailgates, Geofilters make any moment more fun and worth ENGAGING (I love using these for clients who have branded events or product launches/activations!) Snapchat Geofilters start at just $5! Learn more at: https://www.snapchat.com/geofilters

Snapchat for Business – Snapchat Ads

To increase your Snapchat account engagement, the next step is paid traffic! BUT, I will preface that paid ads on Snapchat are VERY expensive. They cost at minimum of $50k per day! but if you have that ad spend, Snapchat does treat you well with a hands on ads rep. Check it out here: https://forbusiness.snapchat.com

We personally prefer Snapchat collabs and takeovers for our clients. This is where we reach out to similar demographic brands and influencers (not a direct competitor of our brand/product) for a collab. This can be as simple a shoutout mentioning the @handle for the other account or as extreme as actually swapping accounts via a “takeover” of your accounts for the day, taking videos, behind the scenes, product demos, etc. content to cross-promote each others brands.

Snapchat Analytics

The KPI (Key Performance Indicator) I use for my clients views. Simply click your Snapchat Story “eye” to see who has viewed your Stories.

As for actual analytics data, we suggest Snaplytics.io — They automatically track and calculate metrics for you so you don’t have to do it manually before your snaps delete):

BONUS – 6 Must Follows on Snapchat

Jump on Snapchat right now and follow these 6 accounts to learn how to MASTER Snapchat marketing!

1. DJ Khaled (@djkhaled305)

2. Gary Vaynerchuk (@garyvee)

3. Product Hunt (@producthuntteam)

4. Casey Neistat (@caseyneistat)

5. Lewis Howes (@lewis_howes)

6. Everlane (@everlane)

Looking for more popular Snapchat accounts?

Search and follow top accounts at: https://www.ghostcodes.com

This content has been taken from https://www.coursenvy.com/snapchat-marketing/